Matt Hill: Chief Environmental Evangelist, One Tree Planted and Anatoly Yakovenko: Co-Founder, Solana
It’s September. And like every previous year in recent memory, California is on fire. Again. Evolving problems, though, call for evolved solutions. Enter FIREWATCH— a first-of-its-kind NFT project designed to fund fire prevention in California. Buying one of the pop-art NFTs in this collection of California landscapes delivers 100% of proceeds to forest conservation efforts through the project’s official non-profit partner, One Tree Planted. YML created this NFT experience by building on Solana, an eco-friendly blockchain, ensuring every transaction is carbon-offset. Ashish focuses this episode on FIREWATCH, alongside a pair of guests — Anatoly Yakovenko, Co-Founder of Solana, as well as Matt Hill, Chief Environmental Evangelist at One Tree Planted. Together they unpack the FIREWATCH origin story, the promise of Web3, what the future holds for crypto, and how crucial it is blockchains dramatically decrease their environmental footprint. But they don’t stop there. Matt shares the secrets to One Tree Planted’s massive growth, what it takes to limit the severity of wildfires, and his best tips on building a nonprofit from the ground up.
Show Notes
2:25 - Welcome to One Tree Planted and Solana
5:15 - One Tree Planted’s explosive growth
6:52 - Proof of stake and an energy-efficient blockchain
9:10 - The future of crypto
18:20 - The promise of Web3
19:44 - Tackling wildfire today
24:28 - Launching a nonprofit
26:22 - The wrap-out
